Chicago Bear is Bullish on Branding

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NEW YORK–Chicago Bears All-Pro Linebacker Brian Urlacher is a very busy man. On Sunday, he helped his team defeat the Cincinnati Bengals 24-0 to put the Bears in first place in the NFC Central Division with a 4-1 record, Chicago’s best start in 10 years.

On the Friday before, Urlacher joined McDonald’s Chicago region vp Phil Gray when the fast-fooder announced a co-branding effort with Mobil in which customers can pay for meals via Mobil Speedpass machines operating in some 450 McDonald’s restaurants throughout Chicago and northwest Indiana.

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