This Chicago-based Agency Stretches Beyond Traditional Ad Campaigns

Tris3ct is also helping feed the world


Who (Clockwise from top left) Soraya Faber, svp, group account director; Dick Thomas, founder and CEO; Gabe Misarti, chief strategy officer; Chris Cancilla, CCO; and Paul Kuzma, chief idea officer

What Advertising, retail, promotional strategy

Where Chicago

Tris3ct prides itself on a roll-up-the-sleeves work ethic. Launched in 2005, the team of four has expanded to 140 and boasts a client base that now includes ConAgra, Kimberly-Clark and Kawasaki.Tris3ct (whose logo uses the numeral “3” rather than “e” to imply exponential power) focuses on retail—but not just point of purchase. The indie shop cooked up a cause-marketing campaign in March for ConAgra, “Child Hunger Ends Here,” which used packaging codes that were entered online and delivered a meal for each entry, nearly doubling the number of meals over last year to 3.1 million people in need.