CHICAGO--The Chicago advertising community is in the midst of a creative identity crisis." /> For Chicago advertising: school's out <b>By Beth Heitzma</b><br clear="none"/><br clear="none"/>CHICAGO--The Chicago advertising community is in the midst of a creative identity crisis.
CHICAGO--The Chicago advertising community is in the midst of a creative identity crisis." />
CHICAGO--The Chicago advertising community is in the midst of a creative identity crisis." />

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For Chicago advertising: school's out By Beth Heitzma

CHICAGO--The Chicago advertising community is in the midst of a creative identity crisis.

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Traditionally the best local work was described as embodying “the Chicago school of advertising”: a down-to-earth, heartwarming style that was a point of civic pride like Frank Lloyd Wright’s architectural style, and a way to differentiate Chicago work from Eastern and, later, West Coast agencies.
But the Chicago school has diminished, if not disappeared, leaving Chicago advertising without a clear identity and without its traditional shield against criticism that its agencies’ work is unimaginative.

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