NEW YORK--In a bid to refashion its office here into "an agency of the future," Ch" /> Chiat/Day N.Y. hires and fires as shop lets 10 staffers go, closes print production department <b>By Alison Fahey and Michael McCarth</b><br clear="none"/><br clear="none"/>NEW YORK--In a bid to refashion its office here into "an agency of the future," Ch
NEW YORK--In a bid to refashion its office here into "an agency of the future," Ch" />
NEW YORK--In a bid to refashion its office here into "an agency of the future," Ch" />

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Chiat/Day N.Y. hires and fires as shop lets 10 staffers go, closes print production department By Alison Fahey and Michael McCarth

NEW YORK--In a bid to refashion its office here into "an agency of the future," Ch

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Chiat chief operations officer Adelaide Hotton, confirmed that the agency last week laid off five creatives and dissolved its three-person print production department. In addition, senior vp Steve Friedman, most recently on the MTV account after running the Reebok account for years, also resigned, said Horton.
The cuts come as MTV:Music Television takes creative in-house, although Chiat will continue to buy media for the cable channel.
Horton said the staff reductions were not prompted by the MTV loss, but instead were directly related to the arrival of creative director Marty Cooke, who came over from Chiat’s London office within the last month.
“This...

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