Announcing! Brandweek is headed to Phoenix, Arizona this September 23–26. Join us there to explore the future of marketing, discover cutting-edge strategies and network with the best in the business.
In 1947, the Topps company introduced what might just have been one of Brooklyn's first artisanal products, a thick pink slab of sugary stuff wrapped in red, white and blue wax paper with a free cartoon inside. Can you guess what it was? If you said Bazooka bubble gum, you're right.
The thing is, you're probably over 50, too. Bazooka bubble gum—known for its signature flavor, its eye patch-wearing mascot Bazooka Joe, and the tiny comics tucked inside the wrapper—became a staple of postwar culture.