Chevy's Mobile Scavenger Hunt

Automaker teams with SCVNGR for 27-city promotion

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Hoping to seize on the mobile gaming craze, Chevrolet is rolling out its second physical-digital treasure hunt this year. The prize? One of twenty-seven sedans that dealers will give away in twenty-seven American cities.

Partnering with Omnicom's Agency 720 and Google Ventures-backed tech startup SCVNGR, the automaker's dealers are staging a series of one day promotional stunts. Residents in Albany, NY, Omaha, NE, Portland, OR, and 24 other U.S. cities will be invited to traipse around their towns in pairs, using smart phones to solve Chevy-themed riddles prompted by the location-based SCVNGR app.

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