Chevy's Crash, Burn

This may sound peculiar coming from someone who has spent much of the last decade chiding marketers for not embracing digital media, but here goes: There is such a thing as going too far with new media experimentation.

Maybe this is what the folks who manage the Chevy Tahoe brand are really whispering behind the scenes too, after the SUV’s ill-advised experiment with consumer-generated advertising ended up looking like a series of drive-by shootings, with the Tahoe’s image in the crosshairs.

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