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DETROIT The first 25 Chevrolet SSR models off the assembly line will be part of the “Signature Series” and will be used in a yearlong national events marketing program. National Chevy agency Campbell-Ewald, Warren, Mich., is involved with parts of the project.
Unique “pedigrees” will be created for each vehicle. Previous to going on sale, Chevrolet will collect memorabilia, photographs, autographs, news coverage and other keepsakes that will document use of the vehicle. These collectibles will be placed in a special scrapbook and custom-designed metal “pedigree” box that will be provided with the vehicle when it is ultimately purchased.
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