Chevy Paid $560 Million to Sponsor Manchester United, and Now It's Pulling Out of Europe

Did the automaker score an own goal?

Chevrolet’s desire to become a global brand via sponsorships with the English soccer clubs Manchester United and Liverpool has taken a turn now that General Motors has unexpectedly announced the brand’s withdrawal from Europe—this, even before Man U footballers have the chance to wear their Chevy logo-emblazoned jerseys