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NEW YORK Interpublic Group’s Deutsch\LA has landed some marketing duties for General Motors’ Chevrolet brand, including its Nascar and Major League Baseball initiatives, sources said.
Separately, the agency’s Marina del Rey, Calif., office confirmed adding marketing chores for Helio, a joint venture between SK Telecom and EarthLink, following a review.
Deutsch\LA pulled out of the $100 million Washington Mutual review on Wednesday [Adweek Online, Oct. 26] in order to handle the increased workload, sources said. (Publicis Groupe’s Leo Burnett in Chicago replaced Deutsch in the Washington Mutual pitch.)
Helio
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