Chevy Flatlines Heartbeat

DETROIT – Chevrolet and Lintas:Campbell-Ewald finally silenced the long-running ‘Heartbeat of America’ campaign, which does not appear in any ads either in song or copy on a reel of 1994 model year ads released by the agency. Chevy has been using the tagline less and less for the last two years. In ads for the Lumina and Cavalier, there is no tagline, just the Chevrolet logo. A new tag for Chevy passenger cars is expected by next spring. In new teaser and brand campaigns for the new Chevy S-series trucks, the ‘Like A Rock’ tagline continues. The ‘Get To Know Geo’ campaign continues for Geo Prizm.
Copyright Adweek L.P. (1993)