Chevy to Boost Ad Spending For Passenger Cars in '93

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NEW YORK – Chevrolet general manager J.C. Perkins said last week that the troubled GM division will get an increase in ad spending for 1993 as a measure to stem its sliding market share and share of voice in the passenger car market. Though Perkins declined to say how much, GM sources said Chevy’s budget will likely get a 5% to 10% bump.
‘Jack Smith (GM chief executive officer) told me he wants Chevy to get back to where we are doing 50% of GM’s sales volume next year,’ said Perkins.


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