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DETROIT Chevrolet will continue its year-old “American Revolution” theme with three new TV spots set to run on New Year’s Eve, supporting the compnay’s Malibu, Cobalt and Uplander lines. The spots were created by Chevy’s lead advertising agency, Interpublic Group’s Campbell Ewald in Warren, Mich.
A spot for the Malibu, entitled “Pas de Deux,” depicts a Malibu sedan and Trailblazer SUV revolving around each other as if dancing. A voiceover asks, “What if we crossed the versatility of an SUV with the driving refinement of a sedan?” The spot then shows the two vehicles pulling into a garage, with the door closing behind them.
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