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Chevrolet is ending its "Chevy Runs Deep" marketing theme after a little more than two years and unveiling a new one, "Find New Roads," which the General Motors brand says reflects its global aspirations—internal and external—and will work better as a single theme for its advertising worldwide.
"The theme has meaning in mature markets like the U.S. as well as emerging markets like Russia and India, where the potential for continued growth is the greatest," said Alan Batey, vp of U.S.