Chereskin Surfaces With Casio

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By Hank Kim





NEW YORK–Alvin Chereskin, who ‘retired’ in 1994, won the advertising account of Casio Inc. last week under the auspices of a marketing and advertising consultancy called Fresh Carats.





Chereskin, the former AC&R Advertising chief executive best known for his creative work for Estee Lauder, came out of retirement to partner with cosmetics professional Joan Evans and create the New York-based Fresh Carats.





The outfit works for such clients as Annick Goutal fragrances, Elizabeth Arden and Hearst.





‘I came out...

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