Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
By Hank Kim
NEW YORK–Alvin Chereskin, who ‘retired’ in 1994, won the advertising account of Casio Inc. last week under the auspices of a marketing and advertising consultancy called Fresh Carats.
Chereskin, the former AC&R Advertising chief executive best known for his creative work for Estee Lauder, came out of retirement to partner with cosmetics professional Joan Evans and create the New York-based Fresh Carats.
The outfit works for such clients as Annick Goutal fragrances, Elizabeth Arden and Hearst.
‘I came out of retirement (in late 1995) because I missed solving problems (Casio) is looking for fresh ideas,’ said Chereskin.
Fresh Carats will handle creative as well as media planning and buying for the Dover, N.J.-based
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in