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DETROIT General Motors’ Pontiac launches a campaign titled “Action” with two new spots for its G6 sedan set to air on Saturday during NCAA football coverage on ABC and ESPN. The push follows a G6 teaser effort that ran during the Summer Olympics.
In one of the new spots, titled “Ray,” a G6 driver appears to accept the “challenge” issued by a ray of light that darts across the landscape. The other ad, “Starting Gate,” compares the G6 to a racehorse, champing at the bit and eager to burst out of the gate.
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