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General Motors on Saturday followed up teasers that aired during the Olympics with two spots for its Pontiac G6 sedan that broke during NCAA football coverage on ABC and ESPN. In one, a G6 driver accepts a challenge to race from a ray of light that darts across the landscape. The other ad compares the G6 with a racehorse that champs at the bit. Publicis’ Chemistri in Troy, Mich., crafted the work. Print, outdoor and online support the spots.
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