chemistri debuts cadillac’s srx

Cadillac is unveiling TV ads touting its new $38,000 SRX sports wagon as a cross between a traditional station wagon and a sports sedan. The effort from Chemistri in Troy, Mich., includes two 30-second TV spots that break today and emphasize the car’s extra-large moon roof. Print ads that have been running in auto books will expand into lifestyle magazines in November. Spend was not divulged.