Inside the Art of Launching a New Product in the Super Bowl
From General Motors to PepsiCo, here's how brands use their Big Game ads to spotlight their latest products

Cheetos is highlighting its new product, Cheetos Popcorn, in its Super Bowl spot.
Cheetos

Cheetos Popcorn, Pop-Tarts Pretzel, Coke Energy, Mtn Dew Zero Sugar and Bud Light Seltzer all have two things in common: They’re all new additions to a brand’s product lineup, and they’re all focal points of ads airing during the Super Bowl.