The Big Game

Inside the Art of Launching a New Product in the Super Bowl

From General Motors to PepsiCo, here's how brands use their Big Game ads to spotlight their latest products

mc hammer and a guy with cheetle on his hand
Cheetos is highlighting its new product, Cheetos Popcorn, in its Super Bowl spot. Cheetos

By Diana Pearl

February 2, 2020

Cheetos Popcorn, Pop-Tarts Pretzel, Coke Energy, Mtn Dew Zero Sugar and Bud Light Seltzer all have two things in common: They’re all new additions to a brand’s product lineup, and they’re all focal points of ads airing during the Super Bowl.

Diana Pearl
@dianapearl_ diana.pearl@adweek.com Diana is the brand marketing editor at Adweek and managing editor of Brandweek.
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