Inside the Art of Launching a New Product in the Super Bowl

From General Motors to PepsiCo, here's how brands use their Big Game ads to spotlight their latest products

mc hammer and a guy with cheetle on his hand
Cheetos is highlighting its new product, Cheetos Popcorn, in its Super Bowl spot. Cheetos

Cheetos Popcorn, Pop-Tarts Pretzel, Coke Energy, Mtn Dew Zero Sugar and Bud Light Seltzer all have two things in common: They’re all new additions to a brand’s product lineup, and they’re all focal points of ads airing during the Super Bowl.

@dianapearl_ Diana is the brand marketing editor at Adweek and managing editor of Brandweek.