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NEW YORK Burger King’s carte du jour got a bit meatier with this week’s addition of the quarter-pound Double Cheeseburger to the chain’s dollar menu. The $1 promotion is set to run through March 31, 2010.
In conjunction with its dollar menu addition, the chain is launching a campaign that includes two TV spots, which began running Oct. 18. These promote the quarter-pound Double Cheeseburger as superior to its competitors, including Wendy’s and McDonald’s, in terms of quality and patty size.
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