Cheech Reveals Rigorous Testing Methods for His New Pot Brand

Hours and hours of toking up. Hey, somebody's gotta do it

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Being a successful brand requires extensive research and development. Richard Anthony Marin knows it—even if his approach to R&D is, well, a bit informal. “We get a bunch of strains, then we go out on my patio and look at the ocean—and then light it up!” he says. “It’s a very hands-on policy.”

Were it any other executive talking about toking up like this, it would be the stuff of scandal. But in Marin’s case, it’s simply what you’d expect.

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