Being a successful brand requires extensive research and development. Richard Anthony Marin knows it—even if his approach to R&D is, well, a bit informal. “We get a bunch of strains, then we go out on my patio and look at the ocean—and then light it up!” he says. “It’s a very hands-on policy.”
Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.
