Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Consumers are checking out TV screens at the checkout counter, according to a proprietary study conducted by GfK Custom Research North America for Premier Retail Networks, which operates Checkout TV Network.
The 2008 CheckoutTV Recall Study found that on average, consumer brand recall was 60 percent, with some individual brands delivering as high as 91 percent. In addition, 70 percent of consumers who viewed ads reported it influenced their intent to buy the product in the future.
“In
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in