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Vroom! Go, Holly, go!
A superheroine, steering her souped-up ’70s’ sports car across a colorful comic book landscape like Speed Racer, is the driving force in a new animated campaign from Crispin Porter & Bogusky for Checkers Drive-In Restaurants.
The ads, illustrated by Peter Chung of MTV’s Aeon Flux, mimic that program’s “Japanimation” cartoon style. Aimed at the frequent fast-food crowd (men, 18-24), the $15 million campaign seeks to rebrand Checkers and sister burger joint Rally’s, distancing them from larger rivals like McDonald’s and Burger King.
“A lot of the things we were doing were just knock-off copies of the big boys,” said the Miami agency’s president, Jeff Hicks.
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