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Ends 3-Year Relationship With Miami’s Crispin Porter & Bogusky
ATLANTA–Checkers Drive-In Restaurants’ $10 million marketing account has been put into review. Crispin Porter & Bogusky, the chain’s agency, has declined to participate.
Select Resources International in Los Angeles will conduct the search for the Clearwater, Fla., client. A request for proposals went out last week. Miami’s CP&B held the account for three years.
“It’s a nice piece of business and we’re sorry to see them go,” said Jeff Steinhour, partner and director of account services at CP&B.
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