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Checkers Drive-In Restaurants’ $10 million marketing account has been put into review.
Crispin Porter & Bogusky, the fast-food chain’s agency of record, has declined to participate in the review. The Miami agency has held the account for the past three years.
Select Resources International in Los Angeles will conduct the search for the Clearwater, Fla.-based client. A request for proposal went out last week.
“It’s a nice piece of business and we’re sorry to see them go,” said Jeff Steinhour, partner and director of account services at CP&B.
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