Check Out How Cheez Doodles Just Totally Cheesed Up Its New Packaging

Iconic snack food embraces the orange dust

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Americans spent about $1.4 billion on cheese snacks this year, and few brands know that better than Wise. The snack giant has been making Cheez Doodles since the early 1950s—extruding them at a rate of 220 doodles a second at its plant in Berwick, Pa., Wise turns out an estimated 15 million pounds of Cheez Doodles every year.

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