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DALLAS Ace Cash Express has given DDB general-market creative ad duties and Cultura Hispanic-market work, the client said.
Omnicom’s DDB and Omnicom-backed Cultura, both in Dallas, are charged with continuing the repositioning of Irving, Texas-based Ace from a check-cashing chain into a retail financial services company for people who do not have bank accounts. The company most recently used only limited advertising and handled it in-house, according to Jake Schroepfer, a former president and chief executive officer of DDB’s Dallas office who joined Ace as chief marketing officer in June.
Schroepfer,
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