A 'Cheat Day' With 76er Tobias Harris Is Hoops With His Sister and KFC

Team Whistle's latest video features 'lifelong' fans of the franchise

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

Athletes usually keep up some of the craziest diets to stay in shape. With the rigors of an 82-game schedule, NBA players don’t have much time for a special cheat meal.

Sports media and entertainment company Team Whistle partnered with KFC for its online video series “Cheat Day,” which celebrates those rare occurrences when an athlete can indulge in savory, nutritionally questionable foods outside of their strict diet regimens.

In the first spot released today, Philadelphia 76ers forward Tobias Harris and his sister Tori, an NCAA women’s basketball player, enjoy KFC’s recently relaunched chicken sandwich on their cheat day after shooting some hoops in a backyard swimming pool.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in