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The California HealthCare Foundation’s quality initiative division is seeking one or more agencies to launch a multimedia outreach campaign to raise public awareness about the attributes of healthcare in the state.
Sources said the budget for the California-only effort, which most likely will be spread out over five years, is at least $20-30 million.
“It is a national search,” said Stephen Robitaille, communications officer for the CHCF’s quality initiative. “However, this is a closed review. We have a list of contenders, and we’ll make a decision by April.”
CHCF sent out requests for proposals on March 8 to at least 10 agencies nationwide, sources said.


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