Chase's New Campaign Explores a Wonderfully Delicious Doughnut Creation

Instagram foodies may be familiar with a doughnut called The Ripple, available at the New York-based store Doughnut Plant. It's a doughnut, within a doughnut, within a doughnut created by the store's founder, Mark Isreal. What people may not know about the doughnut is Isreal brought the creation to life mainly thanks to points he collected through Chase. A new campaign from Chase for Business, by Droga5, aims to highlight how the small business owner was able to use his points, collected through purchases made using Chase's Ink business preferred card, to bring his latest creation to life. [kickout id="1"] "You have to keep innovating," Isreal says in the ad. "I wanted to make this new kind of doughnut, but creating something new is expensive." Using some 80,000 points, Isreal was able to fund his latest innovation—The Ripple—and buy everything he needed to make the donuts including flour, milk and butter. The Chase card also allowed Isreal to design his own tools and equipment to make the new doughnut creations. After its debut late last year, The Ripple doughnut quickly became one of the most popular desserts for New Yorkers and visitors to try out. Zagat even named Doughnut Plant's creation as one of the 25 essential dishes to try in New York. [kickout id="2"] Alongside the behind the scenes video, which tells the story of how being a Chase cardholder helped Isreal create the doughnut, Droga5 worked on some print and digital executions for the campaign. CREDITS Agency Droga5 NY Creative Chairman David Droga Chief Creative Officer Ted Royer Group Creative Director Justin Ruben Associate Creative Director Paul Meates Senior Copywriter Rory McKechnie Copywriter Eric Johnson Copywriter Conor Dooley Junior Copywriter Stephen Shocket Junior Art Director Patrick Horton Group Design Director Annette Berry Design Director Devin Croda Senior Designer Fabian Grateroles Senior Designer Joseph Dasaro Junior Designer Alex Lumain Junior Designer Priscilla Gaviria Chief Creation Officer Sally-Ann Dale Co-Head of Broadcast Production Bryan Litman Co-Head of Broadcast Production Jesse Brihn Associate Broadcast Producer Joseph Street Senior Integrated Production Business Manager Denise Klapp Integrated Production Business Manager Tom Vendittelli Head of Interactive Production Niklas Lindstrom Executive Interactive Director Shayan Amir-Hosseini Interactive Media Producer Madison Goldberg Interactive Media Producer Cylla Senii Executive Design Director Rob Trostle Head of Art Production Cliff Lewis Senior Art Producer Emily Heller Head of Print Services Rob Lugo Senior Print Producer Alyssa Dolman Print Producer Rose Mahan Retouching Coordinator Michael Mockler Retoucher Mike Vorrasi Retoucher John Ciambriello Retoucher Johnny McDonnel Retoucher Pete Gibson Digital Producer Madison Goldberg Digital Producer Nicole Bazzinotti Digital Producer Cylla Senii Social Producer Gabrielle Nicoletti Post Producer CJ Trahan II Motion Graphics Artist Marcio Lima Global Chief Strategy Officer Jonny Bauer Co-Head of Strategy Colm Murphy Group Strategy Director Dan Ng Strategy Director Nick Maschmeyer Head of Communications Strategy Colleen Leddy Group Communications Strategy Director Dean Challis Senior Communications Strategist Yan Wang Senior Communications Strategist Courtney Bernstein Communications Strategist Emily Langham Senior Data Strategist Anthony Khaykin Executive Group Director Jeff Prince Group Account Director Frank Renwick Account Director Sharon Byer Account Supervisor Mark Donohue Account Manager Colleen Oberg Account Manager Niamh Walsh Project Manager Joe Watana, Charlie Fisher Client Chase for Business Chief Brand Officer Susan Canavari Marketing Director, Brand & Advertising Melissa Webb Marketing Manager, Brand & Advertising Rachel Basaldua President of Mass Affluent Business Pam Codispoti General Manager, Ink Jeff Hoffman General Manager, Ink Kirk Fitzsimmons VP, Marketing Business Card Megan Chandler Production Company Saville Productions Director Clay Jeter DOP Will Basanta and Matthew Chavez Executive Producer Rupert Maconick Producer Diane Leuci Editorial Spot Welders Editor Catherine Bull Assistant Editor Kyle Moriarty Executive Producer Amanda Slamin Post Production Spot Welders Executive Producer Amanda Slamin Music StoreFront Music (Song/composer/etc. to suit) Storefront Chase Doughnut Plant Take 6/John Sneider Sound Sonic Union Mixer David Papa Photographer Chaunte Vaughn Food Stylist Pearl Jones

Brand Marketing

Chase's New Campaign Explores a Wonderfully Delicious Doughnut Creation

The story behind New York's The Ripple

Katie Richards

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Katie Richards