Chase’s New Campaign Explores a Wonderfully Delicious Doughnut Creation

The story behind New York's The Ripple

YouTube: Chase

Instagram foodies may be familiar with a doughnut called The Ripple, available at the New York-based store Doughnut Plant. It’s a doughnut, within a doughnut, within a doughnut created by the store’s founder, Mark Isreal.

What people may not know about the doughnut is Isreal brought the creation to life mainly thanks to points he collected through Chase.

A new campaign from Chase for Business, by Droga5, aims to highlight how the small business owner was able to use his points, collected through purchases made using Chase’s Ink business preferred card, to bring his latest creation to life.

“You have to keep innovating,” Isreal says in the ad. “I wanted to make this new kind of doughnut, but creating something new is expensive.”

Using some 80,000 points, Isreal was able to fund his latest innovation—The Ripple—and buy everything he needed to make the donuts including flour, milk and butter. The Chase card also allowed Isreal to design his own tools and equipment to make the new doughnut creations.

After its debut late last year, The Ripple doughnut quickly became one of the most popular desserts for New Yorkers and visitors to try out. Zagat even named Doughnut Plant’s creation as one of the 25 essential dishes to try in New York.

Alongside the behind the scenes video, which tells the story of how being a Chase cardholder helped Isreal create the doughnut, Droga5 worked on some print and digital executions for the campaign.

CREDITS
Agency Droga5 NY
Creative Chairman David Droga
Chief Creative Officer Ted Royer
Group Creative Director Justin Ruben
Associate Creative Director Paul Meates
Senior Copywriter Rory McKechnie
Copywriter Eric Johnson
Copywriter Conor Dooley
Junior Copywriter Stephen Shocket
Junior Art Director Patrick Horton
Group Design Director Annette Berry
Design Director Devin Croda
Senior Designer Fabian Grateroles
Senior Designer Joseph Dasaro
Junior Designer Alex Lumain
Junior Designer Priscilla Gaviria
Chief Creation Officer Sally-Ann Dale
Co-Head of Broadcast Production Bryan Litman
Co-Head of Broadcast Production Jesse Brihn
Associate Broadcast Producer Joseph Street
Senior Integrated Production Business Manager Denise Klapp
Integrated Production Business Manager Tom Vendittelli
Head of Interactive Production Niklas Lindstrom
Executive Interactive Director Shayan Amir-Hosseini
Interactive Media Producer Madison Goldberg
Interactive Media Producer Cylla Senii
Executive Design Director Rob Trostle
Head of Art Production Cliff Lewis
Senior Art Producer Emily Heller
Head of Print Services Rob Lugo
Senior Print Producer Alyssa Dolman
Print Producer Rose Mahan
Retouching Coordinator Michael Mockler
Retoucher Mike Vorrasi
Retoucher John Ciambriello
Retoucher Johnny McDonnel
Retoucher Pete Gibson
Digital Producer Madison Goldberg
Digital Producer Nicole Bazzinotti
Digital Producer Cylla Senii
Social Producer Gabrielle Nicoletti
Post Producer CJ Trahan II
Motion Graphics Artist Marcio Lima
Global Chief Strategy Officer Jonny Bauer
Co-Head of Strategy Colm Murphy
Group Strategy Director Dan Ng
Strategy Director Nick Maschmeyer
Head of Communications Strategy Colleen Leddy
Group Communications Strategy Director Dean Challis
Senior Communications Strategist Yan Wang
Senior Communications Strategist Courtney Bernstein
Communications Strategist Emily Langham
Senior Data Strategist Anthony Khaykin
Executive Group Director Jeff Prince
Group Account Director Frank Renwick
Account Director Sharon Byer
Account Supervisor Mark Donohue
Account Manager Colleen Oberg
Account Manager Niamh Walsh
Project Manager Joe Watana, Charlie Fisher

Client Chase for Business
Chief Brand Officer Susan Canavari
Marketing Director, Brand & Advertising Melissa Webb
Marketing Manager, Brand & Advertising Rachel Basaldua
President of Mass Affluent Business Pam Codispoti
General Manager, Ink Jeff Hoffman
General Manager, Ink Kirk Fitzsimmons
VP, Marketing Business Card Megan Chandler

Production Company Saville Productions
Director Clay Jeter
DOP Will Basanta and Matthew Chavez
Executive Producer Rupert Maconick
Producer Diane Leuci

Editorial Spot Welders
Editor Catherine Bull
Assistant Editor Kyle Moriarty
Executive Producer Amanda Slamin