Chase Shifts Sapphire Card Business

Saatchi succeeds mcgarrybowen

Saatchi & Saatchi has taken a bite out of mcgarrybowen’s Chase account.

Chase has selected Saatchi to handle traditional, direct and digital advertising for the Chase Sapphire credit card, which the company launched in 2009. The card targets high-income consumers and competes with American Express’ Gold Card, among others.

Media spending behind Chase Sapphire has ranged from more than $30 million in the launch year to about $70 million in 2010, according to Nielsen. In the first 10 months of 2011, spending totaled nearly $48 million. Those figures don’t include online outlays.

The selection came after a pitch. A Saatchi representative declined to comment, but a Chase rep confirmed the hire.

Mcgarrybowen continues as lead creative agency for Chase’s retail banking business and other credit cards. In 2008, the shop added a corporate image assignment for the company’s investment banking arm. Like Saatchi, the agency had no comment.

All told, Chase spent more than $486 million in media in 2010 and about $424 million in the first 10 months of  ’11, according to Nielsen.