Chase Invites Small Business Owners to Ring Their Own Opening Bells in Droga5 Campaign

Why should Wall Street have all the fun?

The New York Stock Exchange celebrates big business every morning by ringing the opening bell, but across the country countless small business owners start their work days, sometimes before dawn, with no such fanfare. Chase for Business, which provides credit and resources for mom-and-pops, gives them their moment in the sun with a new campaign, "The Morning Bell for Small Businesses." 

Chase is asking business owners to submit videos of them ringing their own bells, some of which will be featured on the Chase billboard in Times Square, and Chase's website and social channels. A microsite, ChaseMorningBell.com, shows businesses like Moomers Ice Cream in Traverse City, Mich., and Seaside Deli & Convenience in Boynton Beach, Fla., ringing bells to start their days.

"Some of them start at 4 or 5 in the morning, so these stories are inspirational, and they make the small-business community unique," said Allison Bennett, CMO of Chase for Business.

"People are starting to value the craftsmanship, service and experience a small operator can put in, and this campaign helps celebrate and identify those small businesses in communities," said Justin Ruben, group creative director at Droga5, which developed the creative.

To promote the effort, Chase for Business executives joined client Gregory Zamfotis, founder and president of Gregory's Coffee, to ring the opening bell at the New York Stock Exchange today. Chase also projected small business owners' portraits on the front of the stock exchange.

Zamfotis gave up practicing law to open his first Gregory's Coffee location in New York in 2006, and he now has 17 locations in the city. Telling stories like his helps bring Chase's initiatives to life, Bennett said. "It's such a pleasure to talk to Gregory, and it's so much fun to talk about how, in 10 years, he's gone from zero to 17 stores. It's more about him than it is about us, but his vision and our sponsorship helped get him there."

CREDITS

Client: Chase for Business

Agency: Droga5 NY

Creative Chairman: David Droga

Chief Creative Officer: Ted Royer

Group Creative Director: Justin Ruben

Senior Copywriter: Rory McKechnie

Senior Art Director: Paul Meates

Associate Design Director: Devin Croda

Senior Designer: Joseph Dasaro

Senior UX Designer: Annie Ha

Chief Creation Officer: Sally-Ann Dale

Head of Broadcast Production: Ben Davies

Group Integrated Production Manager: Topher Lorette

Broadcast Producer: Perry Kornblum

Associate Broadcast Producer: Jenna Allchin

Head of Interactive Production: Niklas Lindstrom

Executive Interactive Producer: Tom Longo

Interactive Producer: Andrew Puzzuoli   

Head of Art Production: Cliff Lewis

Senior Art Producer: Emily Heller

Senior Print Producer: Alyssa Dolman

Global Chief Strategy Officer: Jonny Bauer

Group Strategy Director: Colm Murphy

Senior Strategist: Nick Maschmeyer

Senior Strategist: Ned Sonnenschein  

Head of Communications Strategy: Colleen Leddy

Senior Communications Strategist: Yan Wang

Head of Data Strategy: Andrew Tully

Data Strategy Director: Katty Lein

Data Strategist: Anthony Khaykin

Executive Group Director: Jeff Prince

Account Director: Kristoffer Aldorsson

Account Supervisor: Sharon Byer

Associate Account Manager: Niamh Walsh

Project Manager: Leslie Alexander

Associate Counsel: Sarah Fox

Sr. Integrated Production BA Manager: Denise Klapp

Manager of Talent & Third Party Rights: Dawn Kerr

Client: Chase for Business

Chief Brand Officer: Susan Canavari

Marketing Director, Brand & Advertising: Melissa Webb

Sr. Marketing Manager,  Brand & Advertising: Nick Guerrieri

CMO, Business: Allison Bennett

CMO, Business Banking: Brent Reinhard

Marketing Director: Chad Cowman

Production Company: Snippies

Director: Alex Cullen

DOP: Alex Cullen