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JPMorgan Chase has hired longtime marketing executive Andrew Knott to serve as the company’s first-ever chief media officer.
In the new role, Knott, the former chief marketing officer of National Australia Bank, will be responsible for all of Chase’s paid, owned and earned media, said Kirstin Lemkau, Chase’s chief marketing officer. Knott will report into Lemkau.
“I’m excited about the opportunity to join Chase and to continue to transform how we approach media and how we deliver the right returns to the organization,” Knott said in a phone interview Monday.
Prior to his role at National Australia Bank, Knott held high-level marketing roles as the regional vice president of media and digital at McDonald’s and as the CMO and vice president of marketing at Salesforce.
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