Chase Fails to Read the Room, Sparks Backlash With Snarky Tweet About Low Bank Accounts

The bank had to delete its #MondayMotivation message

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Living with a low bank account means enduring the constant dread of a single unexpected expense gutting the last of your savings—and triggering a spiral of overdraft fees.

So it’s not too surprising that quite a few people were unamused, and some downright enraged, by a Chase tweet today that offered snarky budgeting tips as #MondayMotivation:

You: why is my balance so low
Bank account: make coffee at home
Bank account: eat food that’s already in the fridge
Bank account: you don’t need a cab, it’s only three blocks
You: I guess we’ll never know
Bank account: seriously?
#MondayMotivation





With income inequality an increasingly volatile point of political and cultural tension, the tweet fell more than flat on Twitter.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in