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Charmin wants people talking about their toilet habits. The company has rolled out its annual luxury public restrooms in New York City’s Times Square, this time, incorporating an aggressive social media campaign to connect with consumers around the world.
This is the fourth year that the company has rolled out comfy bathrooms for passersby over the final six weeks of the year. This year, the brand has recruited five bathroom enthusiasts to act as the Charmin “Go Team.”