Charlie Day Is an Advertising Chameleon in Mountain Dew's Campaign for NBA All-Star Weekend

The work from TBWA\Chiat\Day also marks the brief return of Puppy Monkey Baby

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A hand gently squeezing a lemon. A wooden spoon slowly stirring a glass pitcher. A family enjoying a cool beverage on a sunny day as folk music underscores the breezy scene.

On any other day, you’d likely be witnessing your standard ad for a lemonade brand inspired by a kindly grandfather’s beloved recipe. Today, however, you are actually watching a spot for Mountain Dew‘s new product Spark—a raspberry lemonade drink—which means that “Pop-Pop” is actually an amped-up Charlie Day in a costume, much to one unsuspecting family’s horror.

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