Charley's Grilled Subs Heats Up Marketing Efforts

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Charley’s Grilled Subs, a restaurant chain known for its Philly cheesesteaks, has several initiatives cooking. The chain expects to open its 400th location by early next year, which will coincide with its first Philly cheesesteak-eating contest in partnership with Major League Eating. With a marketing budget in the $1 million range, Charley’s is also working with WD Partners to redesign its Web site and logo.

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