CHICAGO Charleston|Orwig said it has named Lisa Ellegard director of marketing services. She is mainly tasked with developing new business strategy.

Ellegard, 34, has worked as a relationship manager with Clarke American, a banking products concern in San Antonio, and as a recruiter for Oxford & Associates, a Boston-based IT company. She also spent five years at the former Ameritech, which is now SBC, as an account executive, the agency said.

“Throughout her professional career, Lisa has displayed an ability to find and win new business,” said P. Lynn Balinas, president of the Hartland, Wis.-based independent C|O, in a statement. “Marketing communications is an industry based on relationships, and Lisa’s experience is the ideal fit.”

Ellegard is a native of Hartland and graduated with a degree in sociology and criminal justice from the University of Wisconsin-Eau Claire.