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Charles Schwab has hired Crispin Porter + Bogusky as its new lead creative agency.
The selection came after a review that began in September. Four agencies pitched the business and Charles Schwab narrowed the field to two in December. The Minneapolis office of Fallon was the runner-up.
The incumbent was Havas Worldwide, the agency formerly known as Euro RSCG, which had handled the account since 2004. Though no longer lead agency, Havas remains on Charles Schwab's roster, creating ads for the company's Active Trader and optionsXpress offerings.
Schwab spent some $70 million across media in 2011, according to Nielsen.
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