in charity with the world

CIA Medianetwork’s Marge Navolio saw the light four years ago when she hired one of the founders of Chi cago’s Bottomless Closet, a charity that helps impoverished women find work.

“I started thinking about how healthy the advertising industry is and found that the people working here felt strongly about charitable giving,” says Navolio, CIA’s president and CEO. “The focus was on local projects and organizations. We hadn’t thought of doing anything on a major scale.”

But the spirit has rubbed off, and now CIA’s U.K.-based parent, the Tempus Group, is planning to devote 1 percent of all its profits to philanthropic endeavors.

“The marketing and advertising industry tends to pay people very well, and it can be argued that we have a responsibility to put something back into the community and help others less fortunate than us,” Tempus chairman Chris Ingram wrote in a recent compa-

nywide memo.

A committee will direct the efforts, with one person in New York and one in Chicago leading the charge.

Ingram says the “feel-good” factor should improve morale at the agency, and that the efforts will “demonstrate to outside audiences that we are a responsible, caring company.”

While Bill Gates and his wife Melinda have created one of the best-funded charitable foundations in the world, Navolio says she expects Tempus’ goals to be “more grassroots,” at least for the first few years. “After that, who knows? The sky’s the limit, I suppose,” she says. JANIS CHRISTIE/PHOTO DISC