Character Studies in Change

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

The reinvention of brand icons—whether based on real people or fictional characters—always comes with a certain amount of risk. Either people love the remakes or hate them. Or, worse still, they are indifferent. Here is a look at how five companies attempted to update their mascots and where a couple of them failed horribly.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in