Channel M, Dollar Financial to Launch ‘Money Mart’

Channel M, a producer of in-store TV networks, announced a deal with Dollar Financial Group to launch Money Mart TV Network. In the first phase, Dollar Financial Group will roll out the ad-supported, in-store TV network to 30 Money Mart stores, half in Canada and half in the U.S., with plans to expand to all 1,000 of its store locations.

Programming from Channel M will include music videos and custom-entertainment feature programming, a scrolling news feed and space for flash billboards and advertising.

“We have partnered with Channel M to enhance the Money Mart customer experience, decrease perceived wait times and drive sales awareness of valuable products and offerings,” said Paul Koulogeorge, vp of marketing for Dollar Financial Group. “We are excited about the potential that in-store TV presents to extend beyond sales generation to the creation of additional revenue streams by opening up our customer base for advertisers.”

Advertisers can purchase 15-, 30- or 60-second spots and target by geography, time of day, or display location in each individual store.

“Advertising opportunities on Channel M in-store TV networks provide advertisers with access to a captive audience while they are actively shopping or waiting in line ready to make a purchase decision,” said Dennis Quinn, president of sales and marketing for Channel M.