Changing The Nature Of The Beast

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In late January, at the World Economic Forum in Davos, Switzerland—the annual blue-chip meeting attended by a who’s who in global business and politics—Martin Sorrell huddled with Bill Gates, Paul Allen, Angelina Jolie and Bono. He passed along a package to Klaus Kleinfeld, the new CEO of Siemens, Europe’s largest electronics company.

Another day, another new networking opportunity for the indefatigable Sorrell, the WPP Group CEO, who is redefining the role of the advertising holding company in business development.

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