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The Loomis Agency has been awarded the estimated $5-10 million advertising account of Casino Magic.
The Dallas shop’s mission is to relaunch the Bossier City, La., gaming operation.
No review was held. Loomis was invited to make a presentation by Pinnacle Entertainment, the company that purchased Casino Magic and its sister properties in 1998.
Loomis had briefly worked for another Pinnacle investment, Harvey’s Casinos in Lake Tahoe, Nev., before that gaming establishment was sold last year.
“[Pinnacle] liked what we did,” said Loomis senior vice president of strategic planning Carl Thompson.
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