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John Dooner last week initiated his first personnel moves since returning to McCann-Erickson WorldGroup in February.
Sources said the CEO has had a chance to assess the strengths of his top executives and decide what needs to be emphasized further. His plan calls for a clearer assignment of leaders in WorldGroup’s three core areas: staffing, creative and revenue growth, sources said.
Marcio Moreira, worldwide chief creative officer, director on multinational accounts, has been overseeing creative with Jonathan Cranin, worldwide creative director of multinational accounts.
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