Change Of Tack On Nike Spots

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Goodby, Silverstein & Partners’ new work for Nike’s girls basketball line takes a markedly different approach than that of Wieden & Kennedy, Goodby’s predecessor on the assignment.
Wieden’s last work was a haunting spot in which girls told viewers how playing sports will help them become strong, confident women more likely to avoid such things as domestic violence.
Goodby’s spots skip the lecture and instead feature a fictional team of determined female high school basketball players and lets the audience draw its own conclusions.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in