Change at Nissan Will Mean Change for TBWA C/D

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NEW YORK-A management shuffle at Nissan Motor Corp. USA last week, which included the departure of president Bob Thomas, will lead to changes in TBWA Chiat/Day’s “Enjoy the Ride” campaign for the client, said sources.
Thomas, viewed as the main champion of the “Enjoy” campaign at Nissan, will be replaced by Minoru Nakamura, Nissan’s top Japanese executive in North America.
Brad Bradshaw, the new vice president of marketing at Nissan, said the campaign “will probably evolve, [but] we believe it is working for us.”

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