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ATLANTA Lane Home Furnishings has launched an advertising campaign to support the opening of the first stores bearing its name, the company said.
Chandler Ehrlich & Co. has produced seven television spots, radio commercials, online ads and in-store displays for the campaign. The Memphis, Tenn., shop topped seven undisclosed agencies to win the account in a review earlier this year.
Lane has signed a three-year contract with Laurie Smith, a designer from Jackson, Miss., who works with the popular cable television series Trading Spaces, as a spokesperson.
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