Chance the Rapper on Authentic Brand Deals and Optimizing Virtual Concerts

Since his first Kit Kat ad, the artist has taken a hands-on approach to partnerships

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At 27-years-old with three Grammy awards and five more nominations under his belt, Chance the Rapper exudes an air of happy normality—like he’s just this nice, regular guy who loves his wife, loves his city and also happens to be a rapper.

After creating his own groundbreaking path to chart-topping success in music with label-free mixtapes that he distributed for free, Chance is taking a similar approach to brand partnerships.

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